Course Information

Introduction

This five-day course shows how market forces shape competitive advantage and profits. You will learn practical frameworks to diagnose industry structure, assess rivals, and test strategic choices. Sessions combine case work, quantitative tools, and group workshops so you can apply the methods to current priorities. This matters because changing customer behavior, new entrants, and regulation are shifting competitive boundaries.

Objectives

- Map the relevant market forces for a business unit using a structured framework and data.
- Quantify the impact of those forces on margins, volume, and growth projections.
- Identify and test likely competitor responses and escalation paths.
- Design clear strategic options (pricing, positioning, capability investment) tied to measurable outcomes.
- Produce a concise recommendation and implementation plan that links analysis to expected ROI and risks.

Who Should Attend?

- Product Managers (mid to senior) responsible for portfolio strategy
- Business Unit Leaders / General Managers making go/no-go or investment decisions
- Strategy Directors and Heads of Corporate Strategy
- Corporate Development / M&A professionals evaluating market value
- Competitive Intelligence, Market Research, and Strategy Analysts

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.